LOS ANGELES/NEW YORK//
Festival activation for Nike

What we build/Festival activations

Festival activation design and fabrication

Monum Fab designs and builds custom festival activations that help brands create immersive experiences, connect with audiences, launch campaigns, and build memorable brand moments at music, food, and culture events.

We bring brands' creative visions to life through custom lounges, branded pop-up shops, interactive installations, and full-service festival environments, from initial concept through on-site installation.

200+ builds delivered · 2 US studios · 25,000 sq ft shop floor · Design to install in-house

Trusted by teams at Nike · Meta · Netflix · Amazon · Spotify · e.l.f.

What goes into a festival activation build

Our festival activation fabrication covers design, engineering, build, and installation.

Our in-house team handles every step, giving you one point of contact instead of multiple vendors.

7 / 7 Included in every festival build

Site plans and 3D renders

We create site plans, guest flow layouts, queue lines, and sightline studies. You approve realistic 3D renders before production begins.

Outdoor engineering

We design for wind, rain, heat, and uneven ground. Our shop drawings support festival production teams and permit requirements.

Structures and custom fabrication

We build frames, walls, roofs, and custom architectural elements using CNC routing, metal fabrication, carpentry, and 3D printing in our workshop.

Graphics and signage

We produce large-format graphics, dimensional logos, and wayfinding signs designed for visibility across festival spaces.

Lighting, power, and tech

We install lighting, AV, charging stations, and interactive technology. Every system is wired and tested before delivery.

Logistics and load-in

We handle crating, transportation, and delivery schedules to match festival load-in timelines.

Install and strike

Our crew installs, tests, and prepares the activation for opening. After the festival, we strike the build and clear the site.

Festival activations we build

We build festival activations for every footprint size, from 10x10 booths to multi-structure brand compounds.

01

Branded lounges and VIP areas

We create shaded spaces with seating, charging stations, and branded details where guests can relax during long festival days.

02

Festival pop-up shops

We build durable merch stores and retail spaces designed for heavy foot traffic throughout the event.

03

Sampling bars and product stations

We create counters, bars, and product displays with storage and staff areas for product trials and brand engagement.

04

Photo moments and art installations

We build large visual installations that attract attention and encourage social sharing beyond the festival.

05

Interactive and tech builds

We install touchscreens, sensors, games, and other interactive features, with all technology tested before delivery.

06

Container and multi-structure compounds

We create connected container builds and larger structures that form a complete brand environment inside the festival.

Inside the gates or outside them. We build official festival activations and nearby experiences, including entrance pop-ups, hotel takeovers, and creator spaces.

Festival activations
we've built.

A few recent builds, designed and installed by the same team that fabricated them.

Foot Locker court activation at Complex Family Style Fest in New York, with a netted dunk cage, hand-painted player mural and striped bleacher seating

Complex Family Style Fest x NYC

A Foot Locker court takeover with a netted dunk cage, hand-painted player mural, a glass sneaker vitrine, and striped bleacher seating.

View case study →
Foot Locker World Cup activation with a turf pitch, geodesic dome, branded flags and a jersey display wall

Foot Locker: World Cup

A turf five-a-side pitch with a geodesic dome, branded flags, a jersey wall, and a shot-challenge goal built for a Summer of Soccer tour stop.

View case study →
Essie branded cabana booth with yellow and white stripes

Essie

A striped cabana booth with a custom product counter, shelving, and draped curtains, built for an outdoor brand moment.

View case study →
Nike Air Max lounge with LED wall, product plinths, and inflatable seating

Nike: Coachella 2024

An Air Max lounge with a wide LED wall, custom product plinths, hanging bubble spheres, and inflatable seating.

View case study →
Oversized Netflix Is A Joke lettering with a red Fest block

Netflix Is A Joke

Oversized dimensional lettering and a branded Fest block, built as a photo moment for the festival.

View case study →

Who hires us
for festival activations.

We work with brand teams and agencies that need festival builds to match with their vision and be open on time.

01

Brand teams with a festival slot

You have a sponsorship or festival space and need a build that passes approval, meets requirements, and lasts throughout the event.

02

Experiential agencies and producers

You manage the concept, talent, and staffing. We handle fabrication, shipping, and installation as your production partner.

03

Sponsors running a festival circuit

You activate across multiple festivals. We create modular builds that travel, reset quickly, and stay consistent at each event.

04

Beverage, beauty, fashion, and tech brands

These brands often use festivals to reach social audiences, launch products, and create hands-on experiences.

Lit display wall of Nike sneakers in individual cubbies

Built for festival grounds.

A festival build faces conditions that standard booths do not. We engineer every structure for weather, crowds, approvals, and fast installation.

Wind and weather

Outdoor activations face wind, rain, and heat. We engineer each build for its location, using ballast when ground stakes are not allowed and durable finishes for changing weather.

Soft and uneven ground

Grass, sand, and dirt can shift under weight. We level floors, distribute loads, and protect the surface when required.

Big crowds

Large crowds move through festival spaces every day. We plan queues, entry paths, exits, and durable surfaces with accessible access points when needed.

Permits and festival approvals

Every sponsor build goes through festival review before load-in. We provide shop drawings, structural details, and material documents to support approval.

Tight load-in windows

Festival schedules allow limited setup time. We pre-build, test, and label modules in our shop for faster on-site assembly.

How it works

How a festival activation
comes together.

Six steps, one team, and one contact from the first brief to the final strike.

01

Brief

We learn your festival, footprint, site rules, load-in date, and budget. Share the sponsor or vendor guide if available.

02

Design

We create the concept, guest flow, and realistic 3D renders. Fabrication begins after approval.

03

Engineer

We make the design safe, buildable, and ready for outdoor use. We prepare drawings for festival and permit approval.

04

Build and test

We fabricate, wire, and quality-check every element in our shop. Then we complete a full test build before shipping.

05

Ship and load in

We crate, transport, and track every piece to arrive within your load-in window.

06

Install and strike

Our crew installs, tests, and prepares the activation for opening. After the festival, we remove the build and clear the site.

Why brands build
with Monum Fab.

01

One shop, not five vendors

Design, engineering, fabrication, technology, and installation happen under one roof. No handoffs mean faster decisions and clear responsibility.

02

Render to reality

We validate the build with realistic renders before production. What opens at the festival matches what you approved.

03

Our crew, on site

Our team installs, tests, and prepares the activation for opening. After the festival, we handle the strike.

04

Built for the festival circuit

We engineer activations to travel. One build can move between festivals and reset quickly at each stop.

Client quote

“
The build traveled to six cities and looked brand new in every one. That is why we rebooked.
Brand Marketing LeadNetflix

Capabilities

In-house capabilities.

Every festival build we deliver is made with our own machines and our own people. No outsourcing. No subcontractors you will never meet.

25,000 sq ft of shop floor·40+ machines and tools·35 in-house makers

Where we build

National reach,local hands.

Studios on both coasts mean your build happens close to the action, not shipped across it. Same team, same standard, both cities.

All locations →

Sustainability

Built to be rebuilt.

Many festival builds are used once and discarded. We build reusable activations that come apart, travel, and run again.

A closed loop, not a one-way trip
01

Reusable builds

Modular systems designed for multiple restages, reducing waste after each festival.

5+ restagesPer modular build
02

Responsible materials

We use FSC-certified plywood, recycled and recyclable materials, and low-VOC finishes.

FSC-certifiedWood and substrates
03

Less landfill waste

When a build retires, we reclaim materials, break them down, and divert up to 85% from landfill.

Up to 85%Diverted from landfill
04

Clear reporting

We provide material records and end-of-life reports for sponsors with sustainability requirements.

On requestMaterial and end-of-life records

Why festivals

Why festival activations work for brands.

e.l.f. festival booth glowing pink at night, with a guest at the vanity mirror

Festival activations work because they connect brands with engaged audiences. Festivals bring people together for music, food, and new experiences, making guests more open to discovering brands.

  • People stay for hours. Festival days are long, and guests need shade, seating, and phone charging. Brands that provide these create real interactions, not quick impressions.
  • Every visit can travel. Guests photograph and share memorable activations, extending brand visibility beyond the festival.
  • The crowd is engaged. Gen Z and millennials make up many festival audiences and often value real experiences over traditional ads.
  • Presence alone is not enough. A logo can be ignored, but people remember brands they interact with, use, or experience.

The key for your build: create useful spaces, not just branded signs. We design activations with shade, seating, charging, and memorable photo moments.

FAQ

Questions we get asked.

A festival activation is a branded space at a festival that people can enter, use, and share. Examples include lounges, pop-up shops, sampling bars, and art installations. Monum Fab designs, fabricates, installs, and strikes these builds for brands and agencies.

Yes. Our own crew installs the build, tests it, and hands it over ready to open. When the festival ends, we strike it, pack it out, and clear the site.

Yes. We engineer modular festival builds to pack efficiently, ship safely, and reset fast at each stop. We handle crating and logistics between festivals. Our builds are designed for 5+ restages.

We engineer every build to code. We provide the shop drawings and documents that festival production teams and permit offices ask for. Share the festival's sponsor guide early, and we build its rules into the plan.

Yes. Bring a full design, a rough sketch, or an AI-generated image. We turn it into something buildable for outdoor use and prove it in render before we cut a single panel.

Yes. Many brands activate outside the gates, at hotels, creator houses, or pop-ups near the entrance. We design, build, and install these the same way we build official festival footprints.

Yes. Every festival build is designed and fabricated in our own US studios in Los Angeles and New York. Nothing is offshored.

Have a festival build
in mind?

Send us the festival, your footprint, and a sketch, a render, or even an AI-generated image. We will show you how we would build it, what it would cost, and when it would be ready.