Nike Air Max: Feel the Unreal
An immersive Air Max activation, designed, fabricated, wired, and installed by one team, from first render to the show floor.
A render that hadto become real.
Nike came to us with a bold creative concept and a fixed show date that would not move. The activation had to match the render exactly, work as an interactive experience, and hold up to thousands of visitors a day, then strike clean when the show closed.
The hard part was not any single element. It was owning all of them at once, on a timeline with no slack, so nothing fell through the gaps between vendors.
Everything madeunder one roof.
Our design team locked the look in render first, so Nike approved exactly what would ship. From there it never left the building. CNC and metal shops cut and welded the structure. Large-format printing produced the sculptural forms. Our tech team wired and programmed the interactive moments, then ran them on our own floor until they worked every time.
Because it was all in-house, there was no waiting on an outside vendor mid-schedule, and one team stayed accountable from concept to the final bolt on site.
THE FINISHEDACTIVATION.
What we promised,what we delivered.
Side by side: the approved render against the finished build on site.
The scaleof the build.
What it tookto build it.
Every discipline below is in our building. That is why one team could carry this end to end.
They took our render and handed back the exact thing, on site, two days early.
Nike
The fullbreakdown.
Have a buildlike this in mind?
Send us a render, an AI-generated image of what you want built, or just the idea. We will show you how we would make it.