XO Blue Fragrance Launch
A full indoor and outdoor launch environment for Khloé Kardashian's XO Blue fragrance, designed, engineered, and installed on the Malibu coast at Soho House.
A rough concept,made real.
The agency came to us with a rough concept and a venue on the Malibu coast. We scouted Soho House, worked out how every piece would be built and installed, and turned the idea into a full set of technical drawings.
That covered the whole launch: custom dimensional letters, pedestals, walls, DJ booths, and a set of sculptural umbrellas, across both the indoor room and the outdoor space, all inside a three-week window from award to ship.
Sculpture that hadto beat the wind.
Half the event was outdoors on the Malibu coast, so wind was a real problem. The sculptural umbrellas had to look solid and polished, but stay light and safe when the wind came off the water.
We carved them from foam to keep the weight down, mounted them on custom steel stands finished in chrome silver, and brought in an engineer to stamp the drawings for wind loading. They read as solid sculpture and held their ground on the coast.
Every piece,drawn to build.
Before anything was cut, every element was engineered into a full set of shop drawings.
XO Blue lettering & umbrellas
Umbrellas, wind-load detail
Perfume bar
Perfume bar, plan
Round cocktail table
Shot glass tray
Shot glass tray, detail
XO Blue signageThe finishedlaunch.
The scaleof the build.
What it tookto build it.
Every discipline below is in our building. That is why one team could carry this end to end.
The fullbreakdown.
Have a buildlike this in mind?
Send us a render, an AI-generated image of what you want built, or just the idea. We will show you how we would make it.